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SuperZoo 2021 New Product Recap

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    SuperZoo 2021 was a hit! While we missed some of the exhibitors who had to cancel due to Covid, we know it’s what was best for them! We still got to see many friends and meet new companies. A favorite part about SuperZoo is learning about all the new and innovative products being brought to the pet health space! 

    Earth Buddy

    Earth Buddy has launched a new range of hemp extracts that include customized formulas using lesser-known hemp components. They’ve been created with the aid of some of the world’s top doctors who specialize in cannabis usage. 

    Product Details:

    Balance-  1:1 ratio of CBD:CBDa

    • Formulated for older pets to support longevity and optimized wellness.

    Mobility- 4:1 ratio of CBDa:CBD

    • Formulated for pets that have issues with bone and joint health. 

    Cellular Support- 4:1 ratio of CBG:CBD

    • Formulated for pets for cognitive support and promotes health at the cellular level. 

    Sleep Support- 4:1 ratio of CBN:CBD

    • Formulated to support restful sleep and calm demeanor.

    Suzie's CBD Treats


    Suzie’s CBD Treats released a new CBD treat in partnership with Best Friends Animal Society which includes BFAS inspired packaging to display their new relationship. The treats nclude 20 peanut butter-flavored snacks with 4 milligrams of full spectrum CBD apiece.



    Lix is a newer company to the pet health space that we got to meet for the first time at SuperZoo in Las Vegas on our first day. In the new product showcase, they introduced their broad spectrum CBD elixirs and CBD chews. Something that is unique about the CBD elixirs is that they are flavorless as the basic flavor of CBD is often a turn off for dogs.

    Healer's Pet Care


    Healer’s Pet Care introduced their Urban Walkers in the new product show case as well as the combo kit for total holistic pet health. You can learn more about Healer’s Pet Care’s new products in a recent press release.

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    Earth MD SuperZoo Press Release


    Hayley McIntosh / 519-760-3465 /

    Earth MD was founded on a desire to provide pet owners with safe and effective alternative remedies with no harmful side effects. We believe in an all-natural approach that is dependable and 100% reliable. 


    Owners, Bobby and Julia have been immersed in the pet industry from a young age. Bobby has worked in both the retail and manufacturing sides of the industry and has more knowledge about pet products then most people have access to. Bobbly grew up breeding and boarding dogs at “Second Home Pet Boarding” and has extended expertise when it comes to breeds, health and general care. Bobby also managed production for True Raw Choice learning much about how products are made, inside information about brands and met various representatives of companies. Julia has a degree in Biology from Guelph University which she originally planned on using to become a veterinarian. Those plans changed however upon learning that she would have to compromise her morals to do so. She decided to look for alternative ways to help animals and landed on nutrition and natural medicines. Julia is currently taking online courses to become a certified Clinical Pet Nutritionist in order to better help her customers. She has also been published in the Fort Erie Observer and Pet Connection Magazine.

    Bobby and Julia have been the owners/operators of their pet store “Thors’s Healthy Pet foods” since 2015, Earth MD since 2017 and Second Home Pet Boarding since 2019. Having been in the industry for over 25 years and often being asked questions A-Z about pet care, medications and more, Bobby and Julia decided to take matters into their own hands. Earth MD was founded in 2017 with the intention to not only educate but to show the functional and powerful aspects of all natural/ holistic products. The Earth MD line of supplements are impactful and most importantly safe. With their products in over 800 stores across Canada in a just a couple of years it’s clear that their customers love and believe in their products as much as they do.

    Earth MD Helping you, to help your pets.

    This year at SuperZoo Earth MD is excited to be talking about their new products which include Vet refresh, Gut Balance, Probiotic Plus, Eye Support and Urinary Care. Earth MD will also have their original supplements and colloidals available. Earth MD goes above and beyond providing customers with blog posts, youtube videos and social media pages that provide information on all of their products, keeps customers up to date regarding new products, sales and endless education about the pet industry as a whole. Earth MD is a company that is not only interested in further educating their customers on their own products but provide people with guidance in any form regarding pets. You can learn more by visiting, following earthm.d on Instagram or searching earthmd on Facebook.

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    Oxyfresh Showcases Must-Have Mini Pet Dental Kit at SuperZoo

    Las Vegas, NV – August 17, 2021 – Oxyfresh, the leading provider of safe, environmentally friendly products for pets and people, is showcasing their new mini Pet Dental Kit at SuperZoo. Stop by booth #1949 to see why this kit is a game-changer for pet dental care. 

    This must-have kit features mini sizes of Oxyfresh’s most popular oral care products for pets: Pet Dental Water Additive (3 oz.); Pet Dental Gel Toothpaste (1 oz.); and 3 gentle finger brushes. Customers will love having everything they need for their pets’ oral health in one convenient, cost-saving kit. 

    “We’re always looking for ways to bring more value to our retailers and their customers. This kit is a fantastic way to introduce customers to Oxyfresh dental products and show them how easy it is to adopt an oral care routine at home,” shared Tom Lunneborg, Oxyfresh Vice President of Research and Development. 

    Blended with the best of science and nature, Oxyfresh dental products stand out from the pack because they bring a better kind of fresh to pets: no covering up bad breath through mint, green tea, clove or artificial flavors. Oxyfresh Pet Dental Water Additive and Pet Dental Gel Toothpaste are free of flavors and scents so pets won’t turn their noses up at it. Instead, their exclusive ingredient Oxygene® neutralizes bad breath completely while fighting plaque and tartar buildup. Best of all, these safe, vet-recommended dental products work, every time.

    Product Highlights: 

    • All-in-one kit with everything customers need for their pets’ oral care: 3 oz. Pet Dental Water Additive, 1 oz. Pet Dental Gel Toothpaste; 3 gentle finger brushes
    • Tasteless and odorless dental products so even the pickiest pets will love them
    • No brushing: water additive goes straight into pet’s water bowl and the dental gel can be applied with a finger brush or directly to gum line with finger
    • 100% non-toxic, eco-friendly and Leaping Bunny Certified 

    See what the buzz is all about! Stop by booth #1949 and discover how Oxyfresh is reinventing fresh with their must-have mini Pet Dental Kit.

    About Oxyfresh:

    Oxyfresh’s mission is to bring a better kind of fresh to the world – one smile, one pet and one home at a time. Made in the USA, their innovative products are alcohol free, dye free, gentle, and effective and have been loved by generations of customers since 1984. Learn more at

    Connect Socially

    Instagram: @Oxyfresh

    Facebook: @oxyfresh

    Twitter: @Oxyfresh

    Media Contact:

    Melissa Gulbranson, Vice President of Marketing | 800.333.7374 |

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    Mystery pet loving celebrity at Healers Petcare booth to Launch two new products at Super Zoo. A Combo Kit for Total Holistic Pet Health and New Urban Walker Boot- Booth #4168

    Vancouver, WA — Healers PetCare is excited to announce 2 new products at Superzoo this August. Our mystery celebrity guest will be in the booth for this new launch.  A new combination kit offerings for pet health, providing a variety of wellness items in easy-to-purchase packages. The kits include various products, like the company’s Skin and Coat Health Chews, Hot Spot Relief cream, and Conditioning Tea Tree Oil Shampoo for total-body approaches to optimal health and wellness.

    “At Healers, we are constantly looking for long-term solutions to pet health,” said Terri Entler, founder of Healers PetCare. “Our new systemic solution kits are design to assist in treating as well as preventing health issues in pets. With our new Urban Walkers’, a dog has a natural feel when walking and is great in all terrains. With current heat waves boots are becoming more and more necessary.”

    Entler founded the company in 2009 to provide top-quality pet health and safety products. Healers began with a line of medical booties to protect injured paws during healing, and has since grown to encompass everything from light-up visibility jackets and first aid products to preventative supplements and natural wellness aids.

    The company has now turned its focus toward holistic wellness through all-natural products created with partners that truly care about helping pet owners keep their four-legged family members healthy. These products will help address many common preventative and treatment needs, Entler said.

    “Pet allergies, skin issues, and open wounds are all major problems pet parents face,” she explained. “Our complete solutions work together systemically to not only aid the healing process, but also add preventative and long-term solutions to those problems. It made sense to package them as combos that provide total solutions and save our customers money “

    Healers will offer three kits as well as the New Urban Walkers, Kits include:

    • Skin and Coat Solution Kit: includes Skin and Coat chews, Hot Spot Relief, and Conditioning Shampoo to provide a multi-pronged approach to skin and coat health and to treat skin-related issues
    • Wound Care and Hot Spot Relief Kit: includes wound care spray and our Hot spot relief with Hydrocortisone to clean open wounds, stop bacteria growth, promote healing, offer relief, and rejuvenate the skin
    • Turmeric Golden Paste and CBD Oil Kit: includes Turmeric Powder and CBD Oil 250mg 1 oz bottle to boost both ingredients’ healing properties, reducing inflammation, providing antioxidants, and more

    “Our clients save money on solutions that truly help their pets maintain optimal health when they buy our products as packages instead of individually,” Entler explained. “We want them to have access to solutions that will help treat their pets’ entire conditions, not just one element. We also want them to be able to prevent common injuries whenever possible.”

    Healers PetCare announced partnerships with two woman-owned companies — Costa Rica-based natural farm Biolley Farms as well as veterinary-focused Healing Tree Naturals — last year to create its lines of preventative and holistic wellness products. The company will continue to develop health solutions that treat pets systemically and heal root causes, rather than solo products to address single health aspects.

    Healers Pet Care is proud to be TR{1}BE Certified and doing our part to help protect the rainforest and reduce our carbon footprint.

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    SuperZoo 2021 to Unite Pet Professionals to Showcase New Products, Emerging Trends and Latest Grooming Techniques

    MONROVIA, Calif., July 8, 2021 — SuperZoo, North America’s leading pet retail trade show, will welcome pet industry professionals from around the world for the one-of-a-kind opportunity to reconnect in person. Produced by World Pet Association (WPA), SuperZoo will take place August 17–19, with education sessions beginning August 16, at the Mandalay Bay Convention Center in Las Vegas. Pet professionals will have access to new features including the most comprehensive collection of upcoming trends, educational offerings and the latest grooming techniques that will help them stand out from the competition.

    “This year, SuperZoo will welcome thousands of attendees including more than 70 big-name buyers and over 800 exhibitors who have two years of new products and innovation to put on display,” said Vic Mason, president of WPA. “From networking sessions and expert-led educational seminars to unmatched grooming competitions and hot-new product showcases, SuperZoo is the only place where pet professionals can safely reconnect in 2021—more than that though, it’s known as the industry’s favorite event.”

    SuperZoo 2021 Highlights and New Features

    • In his keynote, Bar Rescue‘s Jon Taffer will break down how (and why) businesses should operate and communicate differently in the post-pandemic world. He will discuss insights into the opportunities and share how business owners can set their pet retail businesses apart from the competition. His session is on Wednesday, Aug. 18 at 8 am.
    • The 300,000 sq. ft. show floor will encompass more than 800 debut items in the New Product Showcase andInnovation Incubator, two must-see features dedicated to the best fresh-on-the-scene products and emerging brands. A panel of five industry experts will select the winners of the New Product Showcase on Tuesday, August 17.
    • PetSmart and Petsense founder Jim Doughtery will hold a live Q&A session in the New Product Showcase to discuss all-things pet retail on Tuesday, Aug. 17 at 11:30 am.
    • More than 70 expert-led sessions designed for groomers and pet retailers will focus on topics like time management, e-commerce and digital marketing. New this year, SuperZoo will offer a diversity course, panel discussions covering CBD-related research and pet nutrition and an advanced course on the hair and skin recipe for success.
    • With more than $35,000 in winnings at stake, SuperZoo’s grooming sessions and competitions provide an area to connect with the grooming community and celebrate the talent and trends. Two new contests will take center stage this year. The Wahl Clipper Classic will feature groomers competing with just clippers and The Model Dog contests, sponsored by Artero, will showcase a wide variety of breed and skill presentations.
    • Pet stylists will have access to education sessions that will help them prepare for the Professional Groomer Credential (PGC) exam. Earning the PGC demonstrates a pet groomer’s expertise and dedication in providing the best care and services to clients.
    • Industry professionals can network and mingle with friends at the Networking Event on Wednesday, Aug. 18 at 5 pm with music, happy hour and hors d’oeuvres.
    • Part business solutions center, part marketplace and part learning hub, WPA365 will have on-site services for exhibitors to enhance their online booth and will unveil special features that benefit attendees of all segments.

    For more information and to register, visit

    About SuperZoo
    Produced by World Pet Association (WPA), SuperZoo boasts the most buyer participation of any trade show for the pet retail industry in North America. Leading-edge education and access to the most comprehensive array of market-ready products for a hands-on experience allows retailers to competitively differentiate themselves.

    Julie Franks 

    SOURCE World Pet Association

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